Fred Kofman, explains the importance of culture and how to create it. Like all recipes if the cook is not passionate about what they do, the results usually don’t deliver what is hoped or expected.
This is an excellent article as is his book Conscious Business, which is partly how I developed my business name Conscious Futures. I have read the book at least 3 times and every time I read it I learn something new. If you are too busy to read you can download the audio version from Audible.